To expand and diversify the tourism products such as the Gambia river, culture and heritage, environmental assets and wellness and sports tourism with the view to inclusively increase economic gains from tourism through sustainable tourism practices and regulations and fostering public private partnership for the benefit of the environment, businesses and the people.

The Vision

The Gambia with its unique flora and fauna, the majestic River Gambia and the exceptional tolerance and hospitality of its people, is a prime destination of choice for an environmentally friendly, sustainable, and responsible tourism that encompasses valued experiences of natural and cultural heritage, wellness, quality products and services.