The Gambia Experience’s maiden flight has flown in 176 tourists from the United Kingdom, marking the beginning of the country’s 2024/2025 tourist season.
This year’s season is expected to attract tourists from the Scandinavian market after a long break, signaling a very successful tourist season for The Gambia.
On arrival, the new holidaymakers were received by Honourable Abdoulie Jobe, Minister of Tourism, Arts, and Culture; Abubacarr S. Camara, Director General of The Gambia Tourism Board; and other key stakeholders in the tourism sector.
Tourism is one of the key driving forces of the economy of The Gambia, providing much-needed foreign currency for the socio-economic development of the country. It also provides employment opportunities for women and the youth.
Apart from the sea, sun, and sand, Destination Gambia is well-known for its friendly-natured people, nice food, and rich cultural heritage.
This year’s season is expected to attract over 232,000 tourists to the Smiling Coast of Africa.
By Lamin Njie
Information Officer
Ministry of Tourism, Arts and Culture